Few Bank of England Governor Mark Carney dumped me on Bridgewater founder Ray Dario as European Central Bank President Christine Lagarde walked through the conference center at the annual meeting of the World Economic Forum in Davos, Switzerland.

Somehow, this is only the second most dysfunctional thing that has happened to me this week.

The narrative

A very nice gentleman I met in Davos told me that there were about 2,500 official delegates at this year’s World Economic Forum (WEF) and about 3,500 people from the cryptocurrency industry on the promenade outside the main event.

Why it matters

The cryptocurrency industry’s presence at the conference and side events is meant to send a signal. Cryptocurrency, as an industry, should be taken seriously. However, building a “house” on the famous promenade in Davos, outside of the main WEF conference, is about getting your name out there – showing that you have a real brand. It’s not about securing a quick return on investment. As the cryptocurrency market continues in its latest bear market (amidst the broader economic turmoil), the question is what kind of return this actually is.

Breaking it down

Cryptocurrencies have arrived.

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